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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Demo hosting, wishlist tracking, visibility metrics |
USER NEEDS
Pain Points:
- Lack of visibility and wishlist conversion during Steam Next Fest
- Difficulty in reaching the right audience
- Need for better marketing understanding and preparation
Problems to Solve:
- Improving visibility and wishlist conversion rates
- Better targeting of the right audience
- Enhancing marketing strategies for future events
Potential Solutions:
- Starting Steam page earlier
- Creating single player versions
- Improving trailer preparation and visibility strategies
GROWTH FACTORS
Effective Strategies:
- Starting Steam page early to build initial wishlist
- Creating engaging trailers and marketing materials
- Leveraging livestreams and social media
Marketing & Acquisition:
- Building initial wishlist before events
- Using livestreams to increase visibility
- Creating engaging trailers
Monetization & Product:
- Developing single player versions to reach broader audience
- Creating demo versions for events
User Engagement:
- Building community through social media
- Engaging with players through livestreams
- Collecting and implementing player feedback