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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Steam Next Fest event participation, wishlist tracking, livestream integration |
| YouTube | https://www.youtube.com/ | Video Platform | Outreach to YouTubers and streamers for promotion |
| Twitch | https://www.twitch.tv/ | Livestream Platform | Livestream integration for increased visibility |
USER NEEDS
Pain Points:
- Difficulty getting press coverage and journalist attention
- Hardware-specific bugs causing demo issues
- Time constraints for thorough testing and outreach
- Dealing with negative feedback from certain communities
Problems to Solve:
- Effective press and influencer outreach strategies
- Comprehensive hardware testing before launch
- Balancing time between development and marketing efforts
- Managing negative community feedback
Potential Solutions:
- Building relationships with press and influencers before events
- Investing in diverse hardware for testing
- Prioritizing tasks and allocating sufficient time for testing
- Developing strategies for handling negative community feedback
GROWTH FACTORS
Effective Strategies:
- Participating in industry events like Steam Next Fest
- Leveraging algorithmic advantages through timed content releases
- Combining multiple marketing channels (newsletters, social media, livestreams)
Marketing & Acquisition:
- Targeted outreach to press and influencers
- Strategic timing of content releases to maximize visibility
- Running simultaneous marketing campaigns across multiple platforms
Monetization & Product:
- Building wishlist numbers as a key growth metric
- Using demo versions to generate interest and feedback
User Engagement:
- Running livestreams to maintain visibility
- Engaging with community feedback and criticism
- Building relationships with key influencers and press