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Home/r/IndieDev/2025-06-04/#2088
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Is pricing a game at $0 actually bad for its exposure ?

r/IndieDev
6/3/2025

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Steamhttps://store.steampowered.com/Game Distribution PlatformAllows indie developers to publish and sell games
itch.iohttps://itch.io/Game Distribution PlatformAllows indie developers to publish and sell games

USER NEEDS

Pain Points:

  • Uncertainty about pricing impact on game visibility
  • Concerns about perceived quality based on price
  • Difficulty determining appropriate pricing

Problems to Solve:

  • Balancing pricing with game quality perception
  • Maximizing game visibility and exposure
  • Determining optimal pricing strategy

Potential Solutions:

  • Setting minimum price to avoid quality perception issues
  • Using discounts and promotions to attract buyers
  • Researching comparable games for pricing guidance

GROWTH FACTORS

Effective Strategies:

  • Leveraging game discounts and promotions
  • Building relationships with content creators
  • Participating in Steam promotion events

Marketing & Acquisition:

  • Collaborating with streamers and content creators
  • Utilizing Steam's promotion events
  • Targeting specific game genres and audiences

Monetization & Product:

  • Setting price based on game length and quality
  • Considering future monetization potential
  • Balancing free and paid content

User Engagement:

  • Building community through multiplayer features
  • Encouraging word-of-mouth through compelling gameplay