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What's up with the trend of having a steam capsule on a completely different art style than your game ?
r/IndieDev
5/30/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Digital game distribution, community features, marketing tools |
| Fiverr | https://www.fiverr.com/ | Freelance Marketplace | Hiring artists for capsule design |
| https://www.reddit.com/ | Social Media Platform | Community engagement, marketing, feedback collection |
USER NEEDS
Pain Points:
- Difficulty in attracting attention to games with less visually appealing graphics
- Need to communicate game's essence rather than literal appearance
- Concern about misleading players with capsule art
Problems to Solve:
- Balancing artistic representation with gameplay reality
- Creating compelling marketing materials that attract target audience
- Maintaining player trust through honest representation
Potential Solutions:
- Using capsule art to evoke game's atmosphere
- Hiring professional artists for capsule design
- Aligning capsule art with game's core experience
GROWTH FACTORS
Effective Strategies:
- Using capsule art as marketing tool to attract clicks
- Hiring professional artists for capsule design
- Creating engaging trailers to complement capsule art
Marketing & Acquisition:
- Using capsule art as primary marketing asset
- Leveraging community feedback for design improvements
- A/B testing different capsule designs
Monetization & Product:
- Investing in high-quality capsule art to improve sales
- Balancing artistic representation with gameplay reality
- Using capsule art to communicate game's core experience
User Engagement:
- Building community through Reddit discussions
- Encouraging user feedback on capsule designs
- Creating engaging trailers to complement capsule art