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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution | Wishlist tracking, community building |
| YouTube | https://www.youtube.com/ | Video Sharing | Short clips, devlogs |
| TikTok | https://www.tiktok.com/ | Short Video | Funny clips, game promotion |
| https://www.reddit.com/ | Social News | Marketing posts, dev questions | |
| Bluesky | https://bsky.app/ | Social Network | IndieDev community engagement |
| https://twitter.com/ | Social Network | Regular updates, GIFs | |
| https://www.instagram.com/ | Photo Sharing | Game promotion | |
| Discord | https://discord.com/ | Communication | Community building, feedback gathering |
USER NEEDS
Pain Points:
- Difficulty building community early in development
- Struggling to gain visibility on social media
- Balancing game development with marketing efforts
- Getting feedback and wishlists on Steam
Problems to Solve:
- Effective early-stage marketing strategies
- Building engaged communities
- Creating compelling game trailers
- Finding target audience and market fit
Potential Solutions:
- Starting marketing early in development
- Using multiple social media platforms
- Creating engaging content (GIFs, videos)
- Building prototypes and getting feedback
- Launching Steam pages strategically
GROWTH FACTORS
Effective Strategies:
- Starting marketing early in development
- Building community through regular updates
- Using multiple social media platforms
- Creating engaging content (GIFs, videos)
Marketing & Acquisition:
- Using hashtags and bots for visibility
- Posting regularly on multiple platforms
- Launching Steam pages early
- Creating engaging trailers
Monetization & Product:
- Balancing development with marketing
- Building prototypes for feedback
- Creating games for specific audiences
User Engagement:
- Building communities through Discord
- Engaging with target audience early
- Creating games that resonate with specific communities