5
Launched my game without a marketing runway — what actually works post-release?
r/IndieDev
5/29/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com | Game Distribution Platform | Digital game distribution, community features, wishlist building |
| YouTube | https://www.youtube.com | Video Platform | Video hosting, content creator outreach |
| https://www.reddit.com | Social News Aggregation | Community engagement, targeted subreddit marketing | |
| Twitter/X | https://twitter.com | Social Media | Social media marketing, community building |
| Discord | https://discord.com | Communication Platform | Community engagement, developer communication |
| itch.io | https://itch.io | Game Distribution Platform | Indie game distribution, community features |
| Epic Games Store | https://www.epicgames.com/store | Game Distribution Platform | Digital game distribution, community features |
USER NEEDS
Pain Points:
- Lack of pre-launch marketing and wishlist building
- Difficulty gaining visibility post-launch
- Limited success with content creator outreach
- Budget constraints for paid advertising
Problems to Solve:
- Building momentum after launch
- Increasing game visibility
- Effective content creator outreach
- Cost-effective marketing strategies
Potential Solutions:
- Targeted content creator outreach with direct key offers
- Utilizing game festivals and events
- Implementing paid advertising with low budgets
- Building community through social media and forums
GROWTH FACTORS
Effective Strategies:
- Early and consistent community building
- Targeted content creator outreach
- Utilizing game festivals and events
Marketing & Acquisition:
- Social media marketing
- Community engagement through forums
- Paid advertising with low budgets
Monetization & Product:
- Free demo availability
- Regular updates based on user feedback
User Engagement:
- Community building through social media
- Developer communication through Discord
- Regular updates and improvements