25
Ok so I have question for the community - How to market an unmarketable game? (trailer to understand what's that all about)
r/IndieDev
5/28/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Basecamp | https://basecamp.com/ | Project Management | Used for team collaboration and marketing planning |
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Used for game listing and wishlist tracking |
| YouTube | https://www.youtube.com/ | Video Sharing | Used for game trailer hosting |
| Twitter/X | https://twitter.com/ | Social Media | Mentioned for potential marketing use |
| TikTok | https://www.tiktok.com/ | Social Media | Mentioned for potential marketing use |
| https://www.reddit.com/ | Social Media/Community | Used for community engagement and marketing advice |
USER NEEDS
Pain Points:
- Difficulty marketing niche games
- Lack of understanding about effective marketing strategies
- Uncertainty about platform-specific marketing effectiveness
- Limited resources for marketing
Problems to Solve:
- Building wishlist numbers before demo release
- Creating engaging marketing content
- Identifying effective marketing channels
- Developing a comprehensive marketing strategy
Potential Solutions:
- Creating engaging trailers and marketing materials
- Utilizing social media platforms effectively
- Participating in Steam Next Fest
- Reaching out to content creators
- Optimizing Steam page for conversions
GROWTH FACTORS
Effective Strategies:
- Creating high-quality trailers and marketing materials
- Building comprehensive Steam pages
- Participating in Steam Next Fest
- Utilizing social media platforms
- Reaching out to content creators
Marketing & Acquisition:
- Social media advertising (Reddit, YouTube, TikTok)
- Content creator outreach
- Steam Next Fest participation
- Community engagement on Reddit
Monetization & Product:
- Focus on niche markets
- High-quality art and storytelling
- Unique gameplay mechanics
User Engagement:
- Community building through Reddit
- Content creator partnerships
- Interactive marketing materials
- Regular updates and engagement