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Got 800 wishlists on my first month of marketing as a solo dev. What worked and future plans in comments
r/IndieDev
5/28/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Buffer | https://buffer.com/ | Social Media Scheduling | Free online tool for scheduling posts across multiple platforms |
| ffmpeg | https://ffmpeg.org/ | Video Conversion | Command-line tool for converting videos to GIFs |
| PostPone | https://postponeapp.com/ | Reddit Post Scheduling | Free Reddit post scheduler with 5 post/month limit |
| Reddit Post Scheduler | https://github.com/moraguma/Reddit-Post-Scheduler | Reddit Post Scheduling | Custom-built Reddit post scheduler |
| Clip Studio Paint | https://www.clipstudio.net/en | Image Editing | Paid digital art software |
| DaVinci Resolve | https://www.blackmagicdesign.com/products/davinciresolve/ | Video Editing | Free professional video editing software |
| later4reddit | https://later4reddit.com/ | Reddit Analytics | Helps determine optimal posting times and titles |
| Auto-Subs Plugin | https://github.com/tmoroney/auto-subs | Video Subtitling | DaVinci Resolve plugin for automatic subtitle generation |
USER NEEDS
Pain Points:
- Time-consuming social media marketing
- Difficulty standing out in crowded indie game market
- Balancing game development with marketing efforts
- Limited resources for marketing as a solo developer
Problems to Solve:
- Automating repetitive marketing tasks
- Creating engaging content that showcases game's unique features
- Reaching target audience effectively
- Maximizing marketing impact with limited time/resources
Potential Solutions:
- Automating GIF creation and social media posting
- Focusing on key social media platforms
- Leveraging community events and local networks
- Tracking marketing effectiveness with UTM links
GROWTH FACTORS
Effective Strategies:
- Automating content creation and posting
- Focusing on high-impact social media platforms
- Leveraging community events and local networks
- Creating engaging content that highlights unique game features
Marketing & Acquisition:
- Strategic posting on relevant subreddits
- Participating in gaming events
- Leveraging university/community networks
- Consistent posting schedule across platforms
Monetization & Product:
- Free tools for automating marketing tasks
- Focus on creating high-quality, engaging content
- Building relationships with gaming communities
User Engagement:
- Creating simple, scripted short-form content
- Engaging with communities through relevant posts
- Participating in gaming events and showcases