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Months and months of promotional efforts, and yet my biggest spike of wishlists so far came from a post with me asking if my trailer is "woke". Seriously. Nothing I've done since could top that. Peak marketing.
r/IndieDev
5/27/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com | Game Distribution Platform | Game storefront, wishlist tracking, community forums |
USER NEEDS
Pain Points:
- Difficulty breaking through content noise in crowded markets
- Struggling to get visibility for indie games
- Challenges with algorithm-driven content promotion
Problems to Solve:
- Need for effective marketing strategies in competitive markets
- Desire to reach target audience despite content saturation
- Requirement for alternative promotion methods when traditional approaches fail
Potential Solutions:
- Leveraging controversial topics for viral reach
- Creating engaging content that sparks discussion
- Building community through interactive marketing
GROWTH FACTORS
Effective Strategies:
- Viral marketing through controversial topics
- Leveraging community engagement and discussions
- Creating shareable content that sparks debate
Marketing & Acquisition:
- Using algorithm-friendly content to gain visibility
- Building hype through community interaction
- Cross-platform promotion (Reddit, Facebook, etc.)
Monetization & Product:
- Importance of strong product foundation (game demo, store page quality)
- Value of community-driven marketing
User Engagement:
- Encouraging user-generated content and discussions
- Building community around shared interests
- Responding to community feedback and engagement