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Home/r/IndieDev/2025-05-22/#585
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What I've learned about TikTok marketing so far

r/IndieDev
5/22/2025

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
TikTokhttps://www.tiktok.comSocial Media MarketingVideo creation, audience engagement, analytics
YouTube Shortshttps://www.youtube.com/shortsVideo PlatformShort-form video content, wider reach
RedNote-Chinese Social MediaGaming community engagement

USER NEEDS

Pain Points:

  • Difficulty creating engaging video content
  • Struggling with TikTok algorithm and visibility
  • Balancing content quality and quantity

Problems to Solve:

  • Creating relatable and engaging video content
  • Building consistent audience engagement
  • Optimizing content for different platforms

Potential Solutions:

  • Using storytelling techniques
  • Posting consistently
  • Leveraging platform-specific features

GROWTH FACTORS

Effective Strategies:

  • Consistent daily posting
  • Relatable storytelling
  • Platform-specific optimization

Marketing & Acquisition:

  • Leveraging TikTok algorithm through engagement
  • Cross-platform promotion
  • Community building through comments and interactions

Monetization & Product:

  • Focus on watch time metrics
  • Platform-specific content formats

User Engagement:

  • Daily audience interaction
  • Responding to comments
  • Building community through relatable content