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Don't see game branding talked about much here, so thought I'd share the work of Cory Schmitz, who did dozens of logos you'll recognise. Some great references for anyone working on their game's design!
r/IndieDev
5/19/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Cargo Site | https://coryschmitzv2.cargo.site/ | Portfolio Website Platform | Hosts Cory Schmitz's logo design portfolio |
USER NEEDS
Pain Points:
- Difficulty finding high-quality game logo design references
Problems to Solve:
- Need for inspiration and examples of successful game branding
- Lack of awareness about talented individual designers
Potential Solutions:
- Sharing designer portfolios and showcasing their work
- Creating resources for game developers to learn from established designs
GROWTH FACTORS
Effective Strategies:
- Building a strong portfolio of work
- Creating a personal brand as a designer
Marketing & Acquisition:
- Leveraging social media and design communities to showcase work
- Building a personal website to attract clients
Monetization & Product:
- Offering design services to game developers
- Creating educational content about game branding
User Engagement:
- Sharing work on relevant subreddits and communities
- Engaging with potential clients through portfolio showcases