10
I made a new small capsule and my click through rate has gone down. Should I go back to the old one?
r/IndieDev
5/19/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Steam Capsules for game marketing and discovery |
USER NEEDS
Pain Points:
- Uncertainty about whether to trust analytics or artistic vision
- Difficulty balancing aesthetic appeal with marketing effectiveness
- Concern about negative impact of design changes on user engagement
Problems to Solve:
- Determining optimal game capsule design for maximum click-through rate
- Balancing artistic vision with marketing effectiveness
- Making data-driven decisions while maintaining creative integrity
Potential Solutions:
- A/B testing different capsule designs
- Analyzing user engagement metrics
- Gathering user feedback on design preferences
GROWTH FACTORS
Effective Strategies:
- Using analytics to guide design decisions
- Leveraging community feedback for product improvements
Marketing & Acquisition:
- Optimizing game capsule designs for better click-through rates
- Using Reddit and other platforms for community engagement
Monetization & Product:
- Balancing artistic vision with market appeal
- Iterating on product design based on user feedback
User Engagement:
- Creating compelling visual assets that attract target audience
- Building community through platform engagement