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Views Aren’t Important For Your Online Business

r/Entrepreneur
8/15/2025

Content Summary

The post argues that focusing on getting a large number of views and likes on content is not effective for online business growth. Instead, the author emphasizes the importance of targeting the right audience and creating content that speaks directly to a specific dream client. The post highlights that while many entrepreneurs are obsessed with vanity metrics like views, true business success comes from driving conversions and sales. The author shares their personal experience of achieving better results by shifting from broad content to focused, client-centric messaging.

Opinion Analysis

Mainstream opinion in the post and comments is that focusing on views and likes is a common mistake among online entrepreneurs. Most commenters agree that converting viewers into customers is more important than increasing reach. Some users acknowledge that it's difficult to implement targeted marketing, but they agree with the idea that content should be tailored for a specific audience. There is a debate about whether views can still provide legitimacy, but most seem to support the idea that sales and conversions are the real measure of success. The discussion also highlights the importance of understanding the target audience and crafting content that speaks directly to their needs.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
[No specific SaaS tools mentioned][N/A][N/A][N/A]

USER NEEDS

Pain Points:

  • Focusing on broad audience metrics like views and likes instead of targeted sales
  • Difficulty in implementing targeted marketing strategies
  • Overemphasis on vanity metrics rather than actual conversions

Problems to Solve:

  • Increasing sales and revenue for online businesses
  • Identifying and reaching the right target audience
  • Shifting from content for mass appeal to content for a specific client base

Potential Solutions:

  • Focusing on content messaging tailored to a specific dream client
  • Prioritizing conversion-driven content over viral content
  • Targeting the right audience with relevant solutions and offers

GROWTH FACTORS

Effective Strategies:

  • Focusing on content tailored to a specific target audience
  • Prioritizing conversion and sales over views and likes
  • Building trust and relevance with a defined customer persona

Marketing & Acquisition:

  • No specific marketing or acquisition methods were directly mentioned, but the post emphasizes the importance of targeting the right audience

Monetization & Product:

  • The post suggests that product-market fit is achieved by focusing on the needs of a specific client group
  • Emphasizes the need for content that drives sales rather than just engagement

User Engagement:

  • No specific user engagement techniques were discussed, but the focus is on creating content that resonates with a defined audience