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I built a digital product brand that used to do $5k/month organically. Now it's down to $1.2k and declining, need real advice.
r/Entrepreneur
8/1/2025
Content Summary
The post discusses a digital product store owner who experienced a significant drop in revenue and traffic after initially achieving $4-5k/month. Despite various attempts to improve the site, run ads, and diversify content, the results have been flat. The author is considering rebranding, pivoting products, or starting anew. Comments suggest exploring Google Ads, improving personal branding, testing pricing, engaging with communities, and creating more valuable content to drive traffic and conversions.
Opinion Analysis
Mainstream opinions suggest that the decline in traffic and revenue could be due to over-reliance on viral content, poor pricing perception, and lack of personal connection with the audience. Many recommend focusing on Google Ads, improving personal branding, and engaging directly with the target audience through communities like Reddit. Some argue that lowering prices may reduce perceived value, while others believe that a more personalized approach can help regain trust. There's also debate about the effectiveness of AI in replacing manual design work, and some suggest leveraging existing email lists for additional products or insights.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Klaviyo | https://www.klaviyo.com | Email Marketing | Used for email flows, but performing poorly |
| TikTok | https://www.tiktok.com | Social Media | Main traffic source, but engagement is low |
| Meta Ads (Facebook Ads) | https://www.facebook.com | Paid Advertising | Tried with an agency, but no conversion |
| Google Ads | https://ads.google.com | Paid Advertising | Suggested as a more targeted approach |
| Loom | https://www.loom.com | Video Creation | Shared in a comment for a tutorial |
USER NEEDS
Pain Points:
- Declining revenue and traffic from previously successful organic strategies
- Difficulty maintaining consistent traffic without relying on daily posting
- Low conversion rates despite efforts to optimize website and product bundles
- Perception of lower value due to pricing being lower than competitors
- Need for better customer engagement and trust-building
Problems to Solve:
- How to sustain traffic without over-relying on viral content
- Improve conversion rates on the website
- Address perceived value and pricing strategy
- Build stronger connections with the target audience
- Find alternative marketing channels beyond social media
Potential Solutions:
- Rebranding with a personal touch to humanize the brand
- Testing different pricing models to better reflect product value
- Exploring Google Ads for more targeted traffic
- Engaging with communities like Reddit or LinkedIn for direct interaction
- Creating valuable content such as blogs or checklists to drive organic traffic
GROWTH FACTORS
Effective Strategies:
- Diversifying traffic sources beyond social media (e.g., Google Ads, Reddit)
- Focusing on community engagement and building trust with the audience
- Testing different pricing models to align with perceived value
- Leveraging email marketing with personalized content and feedback loops
Marketing & Acquisition:
- Using TikTok for initial growth, but recognizing its limitations
- Exploring Google Ads for more controlled and targeted traffic
- Considering influencer partnerships to build credibility
- Engaging directly with potential customers on platforms like Reddit
Monetization & Product:
- Pricing lower than competitors may reduce perceived value, suggesting the need for price experiments
- Offering bundled products to increase perceived value
- Potential for adding new features or services for established customers
- The importance of aligning pricing with the quality and uniqueness of the product
User Engagement:
- Building a Discord community to engage with users directly
- Using email marketing with personalized stories and lessons learned
- Sharing content that addresses real problems faced by the target audience
- Encouraging user feedback to improve the product and customer experience