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I’ve spent the last 10+ years of my life helping businesses grow through lead gen. AMA.
r/Entrepreneur
7/29/2025
Content Summary
The post is an AMA (Ask Me Anything) session led by u/todtodson, who has spent over 10 years helping small to medium-sized service businesses grow through lead generation. He focuses on strategies such as paid ads, cold email, and sales automation. His agency generates $15-$25k monthly while working only 2-3 days a week. Users in the comments discuss challenges related to lead generation, including ineffective cold email campaigns, lack of proper messaging, and difficulties in converting leads. Many seek advice on improving their outreach methods, optimizing their websites, and scaling their marketing efforts. The conversation highlights the importance of refining offers, focusing on high-intent leads, and using automation tools for efficiency.
Opinion Analysis
Different Viewpoints and Opinions
Mainstream Opinions:
- Many users agree that cold email and paid ads are effective for lead generation, but struggle with execution.
- There's a general consensus that clear, value-driven messaging is essential for successful outreach.
- Most believe that automation tools like Instantly, Woodpecker, and Apollo can significantly enhance productivity.
- A common sentiment is that many small business owners try to do everything themselves, which hinders growth.
Conflicting Opinions:
- Some users argue that traditional methods like cold calling and face-to-face meetings are more effective than relying solely on technology.
- There is debate about the role of SEO in lead generation, with some suggesting it's no longer as impactful as paid ads.
- Some users question the effectiveness of CRM systems, preferring manual tracking methods.
Debates and Perspectives:
- One discussion revolves around whether to focus on broad or niche markets. Some suggest narrowing down offers to target specific pain points, while others prefer broader approaches.
- Another debate is about the balance between automation and personal interaction. While some advocate for heavy automation, others stress the importance of human connection in sales.
- There's also a discussion on the value of time versus money, with some prioritizing free time over higher income.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Instantly | https://www.instantly.com | Cold Email Tool | Automates cold email outreach and data scraping |
| Woodpecker | https://woodpeckercrm.com | Cold Email Tool | Allows for bulk cold email campaigns with automation |
| Apollo | https://apollocrm.com | Sales Automation Tool | Helps in finding and contacting leads |
| Google Ads | https://ads.google.com | Paid Advertising | Used for lead generation and targeting specific audiences |
| Squarespace | https://www.squarespace.com | Website Builder | Mentioned as a tool for building websites, though not recommended by some developers due to performance issues |
| CRM (Customer Relationship Management) | N/A | Business Management | Not used by the poster, but mentioned as a potential tool for managing leads and clients |
USER NEEDS
Pain Points:
- Difficulty in generating quality leads for their businesses
- Struggling with cold email and outreach effectiveness
- Challenges in converting leads into paying customers
- Lack of clear messaging or value proposition
- Inability to scale marketing efforts effectively
Problems to Solve:
- Need for better lead generation strategies
- Desire for more effective sales processes
- Need for improved website and landing page optimization
- Wanting to increase conversion rates from traffic
- Looking for ways to improve brand visibility and trust
Potential Solutions:
- Focusing on high-intent leads and optimizing follow-up processes
- Refining messaging to highlight specific pain points and solutions
- Using paid ads and cold email as primary lead generation methods
- Building a strong offer that speaks directly to customer needs
- Improving website design and user experience for better conversions
GROWTH FACTORS
Effective Strategies:
- Focusing on high-intent leads and rapid follow-up
- Leveraging paid advertising for targeted lead generation
- Utilizing cold email outreach with automation tools like Instantly, Woodpecker, and Apollo
- Emphasizing personal connection over tech-heavy solutions
- Creating micro-offers that target specific pain points
Marketing & Acquisition:
- Running targeted ads on platforms like Facebook and Instagram
- Using cold email campaigns with personalized subject lines and follow-ups
- Engaging in direct outreach through calls and texts
- Building an email list through low-ticket products and content marketing
Monetization & Product:
- Charging on a per-result basis for lead generation services
- Offering flexible pricing models based on client needs
- Focusing on niche markets where the service can be tailored
- Maintaining a profit margin of around 50%
User Engagement:
- Encouraging quick follow-up with leads within minutes of contact
- Providing personalized and actionable advice to users
- Building a community through AMA sessions and direct engagement
- Focusing on creating value through education and mentorship