5
How Do You Deal with Super Cheap Competitors selling similar services?
r/Entrepreneur
7/21/2025
Content Summary
The author discusses the challenge of competing with super cheap competitors in the marketing tool space, especially when their product is still in the MVP stage. They seek advice on how to show the worth of their product when others are offering similar services for almost nothing. Comments suggest focusing on value, ROI, and differentiating through niche markets and superior support.
Opinion Analysis
The mainstream opinion is to focus on value and ROI rather than price. Many commenters suggest quantifying the benefits of the tool, highlighting hidden costs of cheaper alternatives, and superior support. There is a consensus on the importance of understanding the market and competitors. Conflicting opinions include the debate on whether to compete on price or value, with most agreeing that value is more sustainable.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Marketing tool combining email and WhatsApp | Not specified | Marketing Automation | Combines marketing with email and WhatsApp for follow-ups |
USER NEEDS
Pain Points:
- Competitors offering similar services at very low prices
- Difficulty in showing the value of the product when others are practically giving theirs away
Problems to Solve:
- Standing out against low-cost competitors
- Demonstrating product worth despite low-priced alternatives
Potential Solutions:
- Focus on value and ROI instead of price
- Improve metrics like retention, LTV, conversion, cost per lead
GROWTH FACTORS
Effective Strategies:
- Focus on value and ROI rather than price
- Quantify benefits and highlight hidden costs of cheaper alternatives
- Differentiate by niche, simplicity/power, or superior support
Marketing & Acquisition:
- Shift conversation to results and value before price
- Use case studies and qualify leads
Monetization & Product:
- Improve perceived value and probability of success
- Work on product-market fit and unique selling propositions
User Engagement:
- Build case studies and emphasize on unique value propositions
- Leverage market knowledge and competitor analysis