5
I made a file secret storage and transfer app for the windows. And I don't know how to market it to the right people.
r/Entrepreneur
7/21/2025
Content Summary
The author created a secret vault and file transfer app for Windows and seeks marketing advice. Comments suggest targeting specific professions with security needs and using demo videos to demonstrate value.
Opinion Analysis
The mainstream opinion is that the app should target specific professions with genuine security needs and use demo videos to demonstrate value. There is a debate on how to effectively reach these target groups, with some suggesting posting in tech-related subreddits and others recommending engaging privacy-focused communities. The conflicting opinion is about the difficulty in promoting the app in relevant subreddits due to promotion restrictions.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Not mentioned in the post | Not mentioned in the post | Not mentioned in the post | Not mentioned in the post |
USER NEEDS
Pain Points:
- Difficulty in identifying the right target market for the app
- Lack of marketing strategies for a niche product
Problems to Solve:
- Need to find users who require secure file storage and transfer
- Need to effectively communicate the value proposition to potential users
Potential Solutions:
- Target specific professions with genuine security concerns
- Use demo videos to show real use cases
- Partner with cybersecurity consultants
GROWTH FACTORS
Effective Strategies:
- Focus on specific professions with security needs first
- Use targeted marketing to reach professionals like lawyers, accountants, and healthcare workers
Marketing & Acquisition:
- Engage privacy-focused communities on Reddit
- Partner with cybersecurity consultants for recommendations
Monetization & Product:
- Consider a free vs paid model that appeals to privacy-conscious users
User Engagement:
- Create demo videos showing actual use cases