6
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Coinstar | Not provided | Payment Processing | Used for general basket discount payouts via their payout system |
USER NEEDS
Pain Points:
- Securing prime vending machine locations in high-traffic areas
- Maintaining clear communication of coupon value to avoid confusion
- Tracking coupon redemptions effectively
- Establishing reliable partnerships with brands/local businesses
Problems to Solve:
- Gamifying savings to increase customer engagement
- Driving foot traffic through novelty vending machines
- Creating mutually beneficial partnerships for discounts
- Simplifying POS integration for coupon payouts
Potential Solutions:
- Partner with Coinstar for existing payout infrastructure
- Implement QR codes for redemption tracking
- Add loyalty programs (e.g. free capsule every 5 purchases)
- Conduct small-scale testing before scaling
- Use clear messaging: 'Always win something, sometimes more'
GROWTH FACTORS
Effective Strategies:
- Leveraging existing payment infrastructure (Coinstar) for faster implementation
- Gamification mechanics to drive repeat usage
- Strategic location selection in high-traffic supermarkets
Marketing & Acquisition:
- Cross-promotion through brand partnerships
- Novelty factor of vending machine placement
- Low-cost entry point (€1) with perceived high value
Monetization & Product:
- Revenue sharing model with partner brands
- Tiered discount structure (10% chance for big wins)
- Focus on product-market fit through localized testing
User Engagement:
- Loyalty programs to encourage repeat usage
- Transparent value communication to build trust
- QR code tracking for behavior analysis
- Surprise mechanics in discount distribution