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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Canva | https://www.canva.com/design/DAGrRXh_T_A/hHMjgC6ZZHXoCdBnqzu1Rw/edit | Presentation Design | Used to create and share pitch deck templates, fully editable |
USER NEEDS
Pain Points:
- Fear of transitioning from expert to salesperson during calls
- Difficulty in pitching services without feeling sleazy
- Ghosting after sending proposals
- Discomfort with follow-up emails
- Lack of a structured system for sales pitches
Problems to Solve:
- How to effectively pitch services without giving away free consulting
- How to build confidence and justify higher pricing
- How to handle objections and close deals
- How to structure a sales pitch deck for complex services
Potential Solutions:
- Using a structured pitch deck template to guide the sales process
- Focusing on understanding client needs first before pitching
- Building credibility through proof of past results
- Creating a visual roadmap of the service journey
- Delaying pricing discussion until after demonstrating value
GROWTH FACTORS
Effective Strategies:
- Sharing valuable content freely to build trust and community goodwill
- Using templates and frameworks to standardize sales processes
Marketing & Acquisition:
- LinkedIn lead generation posts offering high-value content in exchange for engagement
- Cold outreach combined with value-driven content sharing
- Leveraging Reddit to share expertise and drive organic traffic
Monetization & Product:
- Premium pricing justified by demonstrated expertise and structured processes
- Single-price pitching with optional downsell packages
- Focusing on deliverables rather than process to highlight value
User Engagement:
- Providing free editable templates to encourage adoption
- Engaging with community feedback and questions
- Building authority through detailed case studies and transformation stories