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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Kajabi | Not specified | Course Platform | All-in-one platform for courses, website, forms, emails, checkout |
| Canva | Not specified | Design | eBook creation and design |
| Google Docs | Not specified | Document Editor | eBook formatting |
| Draft2Digital | Not specified | eBook Publishing | Distribution to multiple retailers |
| Payhip | Not specified | Digital Sales | Hosting books, author page, marketplace, Google Analytics integration |
| WordPress | Not specified | Website Builder | Customizable templates, cheap hosting |
| Hostinger | Not specified | Web Hosting | Affordable hosting for WordPress |
USER NEEDS
Pain Points:
- Elderly users (50+) may have poor memory and resistance to learning
- Creating high-quality content is time-consuming
- High costs of platforms with local (Norwegian) support
- Uncertainty about platform choice (self-built vs SaaS)
- Risk of investing time/money without market validation
Problems to Solve:
- Educating users on internet safety and scam prevention
- Creating accessible digital products for non-tech-savvy audiences
- Choosing cost-effective platform with Norwegian support
- Validating market demand before full product development
Potential Solutions:
- Use all-in-one platforms like Kajabi for course creation
- Start with WordPress templates for affordable website setup
- Validate demand by finding 10 paying customers first
- Offer free basic lessons to demonstrate value
- Focus on specific urgent use cases (e.g. recent scam victims)
- Build community/forum for ongoing support and retention
GROWTH FACTORS
Effective Strategies:
- Starting quickly rather than over-polishing
- Niche targeting (e.g. recent scam victims)
- Creating multiple products (e.g. "write second book to sell first")
Marketing & Acquisition:
- Building social media following organically by sharing experiences
- Creating specific landing pages for different user personas
- Using ads targeting "problem-aware" desperate users
- Recording success stories for social proof
Monetization & Product:
- Free tier strategy (basic lessons) to demonstrate value
- Tiered offerings (ebooks, courses, 1-on-1 sessions)
- Corporate client expansion beyond consumers
- Optional KDP Select program for ebook exclusivity
User Engagement:
- Community/forum for ongoing learning support
- Email marketing integration (via platforms like Kajabi)
- Adaptive learning approaches for forgetful users
- Regular revision sessions to reinforce knowledge