10
Advice for high school student learning and getting experience in digital marketing
r/Entrepreneur
6/29/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Canva | Not provided | Design | Create mockups and social media posts |
| Later | Not provided | Social Media Scheduling | Schedule social media content |
| Pulse for Reddit | Not provided | Social Media Monitoring | Keyword alerts for trending hooks |
| Facebook Ads | https://share.google/dOoze3uMLGLgh6oR7 | Advertising | Free classes on creating ads |
USER NEEDS
Pain Points:
- Lack of real-world experience in digital marketing
- Difficulty getting responses from businesses when offering free services
- Businesses may expect too much from free services
- Need to build credibility and portfolio without prior experience
Problems to Solve:
- How to gain practical experience in social media management
- How to approach businesses effectively for opportunities
- How to demonstrate value to potential clients
- How to track and showcase results of marketing efforts
Potential Solutions:
- Offer specific deliverables (e.g., 5-10 high-quality posts) instead of vague services
- Create tailored mockups for businesses before approaching them
- Focus on local businesses to establish community connection
- Document all work and results to build portfolio and case studies
- Use free resources like Facebook's advertising courses for learning
GROWTH FACTORS
Effective Strategies:
- Niche down to specific industries or services to become an expert faster
- Document every win and lesson to build case studies
- Focus on conversion funnels to demonstrate business value
Marketing & Acquisition:
- Cold outreach with tailored mockups and specific deliverables
- Emphasize local connections when targeting businesses
- Use visual proofs (e.g., Canva mockups) to demonstrate potential value
- Track metrics and provide weekly summaries to clients
Monetization & Product:
- Shift from free to paid services by demonstrating ROI
- Offer services that directly impact business outcomes (e.g., follower growth, engagement)
- Adapt strategies based on client feedback and results
User Engagement:
- Use scheduling tools like Later to maintain consistent posting
- Monitor trends using tools like Pulse for Reddit to create relevant content
- Share progress and results transparently with clients via shared documents