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Following the dumbest name post. What's the best business name?
r/Entrepreneur
6/29/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Shopify | Not specified | E-commerce platform | Mentioned as a good business name example |
| cars.com | Not specified | Automotive marketplace | Exact match domain name |
| money.com | Not specified | Financial services | Exact match domain name |
| business.com | Not specified | Business resources | Exact match domain name |
| invest.com | Not specified | Investment platform | Exact match domain name |
| icecream.com | Not specified | Food industry | Exact match domain name |
USER NEEDS
Pain Points:
- Difficulty finding memorable and effective business names
- Struggling with domain name availability for exact match names
- Need for names that clearly communicate business purpose
Problems to Solve:
- Creating business names that resonate with customers
- Establishing brand identity through naming
- Improving organic search visibility through naming strategies
Potential Solutions:
- Using location-based naming (e.g., '[City] Window Blinds')
- Creating descriptive names that match search intent (e.g., 'Higher Hangers')
- Employing puns or humor for memorability (e.g., 'Lawn Enforcement')
- Adopting exact match domain names for SEO advantages
GROWTH FACTORS
Effective Strategies:
- Renaming businesses for better market positioning
- Patenting unique product designs to create differentiation
Marketing & Acquisition:
- Using exact match domain names to boost organic traffic
- Leveraging humor in branding for memorability and word-of-mouth
- Location-based naming for local SEO advantages
Monetization & Product:
- Trademarking unique product names to protect intellectual property
- Focusing on product innovation that addresses specific customer needs (e.g., space-saving hangers)
User Engagement:
- Creating humorous brand names that encourage social sharing
- Developing descriptive names that immediately communicate value proposition