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The most expensive mistake I see founders make (and I nearly made it too)
r/Entrepreneur
6/29/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Expense Sorted | Not provided | Financial Management | Tracks business runway and personal runway to make smarter trade-offs between growth investments and financial safety |
USER NEEDS
Pain Points:
- Founders clinging to every dollar, proud of being lean but stuck in a job they built for themselves
- Exhaustion from doing everything themselves
- Fear of investing or problematic relationship with money in business
- Difficulty identifying unnecessary overhead
Problems to Solve:
- How to scale a business beyond personal capacity
- How to overcome limiting beliefs around money
- How to identify what to automate/outsource
- How to make smarter spending decisions that buy back time
Potential Solutions:
- Hiring life coaches to address money mindset issues
- Implementing 4-step framework: 1) Eliminate unnecessary overhead 2) Automate whatever is possible 3) Outsource non-critical tasks 4) Hire capable employees
- Using tools like Expense Sorted to track runway and make trade-offs
- Viewing money as a tool for buying time rather than just profit margins
GROWTH FACTORS
Effective Strategies:
- Investing in systems, expertise, and time-saving tools
- Following a structured approach: eliminate overhead → automate → outsource → hire
- Spending money on things that improve business and bring in money (long/short term)
Marketing & Acquisition:
- Not explicitly mentioned in post/comments
Monetization & Product:
- Pricing models not discussed
- Feature development insight: Tools that help visualize time/money trade-offs (like Expense Sorted) address core founder pain points
- Product-market fit: Solutions that frame expenses as time-savers resonate with overwhelmed founders
User Engagement:
- Community building through relatable founder stories on platforms like Reddit
- Engagement via open-ended questions (e.g., "What’s one thing you wish you invested in earlier?")