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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Google Ads | https://ads.google.com | PPC Advertising | High CPC rates mentioned |
| Bing Ads | https://about.ads.microsoft.com | PPC Advertising | Lower CPC, less competition mentioned |
USER NEEDS
Pain Points:
- High cost per click on Google Ads
- Lack of awareness about alternative advertising platforms
- Difficulty finding effective marketing channels
Problems to Solve:
- Reducing advertising costs
- Finding untapped marketing channels
- Improving ROI on marketing spend
Potential Solutions:
- Exploring alternative PPC platforms like Bing Ads
- Diversifying marketing channels
- Leveraging less competitive platforms
GROWTH FACTORS
Effective Strategies:
- Exploring alternative advertising platforms
- Testing less competitive marketing channels
Marketing & Acquisition:
- Using Bing Ads for lower CPC and higher ROI
- Targeting niche markets with specialized platforms
Monetization & Product:
- Optimizing ad spend across multiple platforms
- Finding platforms with less competition
User Engagement:
- No specific engagement techniques mentioned