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How do you test demand for a physical product?

r/Entrepreneur
5/31/2025

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Kickstarterhttps://www.kickstarter.com/CrowdfundingPlatform for pre-orders and demand testing
Social Media Platforms-Social MediaUsed for gauging interest and engagement

USER NEEDS

Pain Points:

  • Costly physical product development
  • Difficulty testing marketability of unattractive prototypes
  • Uncertainty about real user demand

Problems to Solve:

  • Validating product-market fit before full production
  • Generating interest with imperfect prototypes
  • Finding cost-effective demand testing methods

Potential Solutions:

  • Pre-order campaigns
  • Social media engagement
  • 3D mockups and video demonstrations
  • Niche forum testing

GROWTH FACTORS

Effective Strategies:

  • Pre-order campaigns for demand validation
  • Social media engagement for interest generation
  • Niche community testing for targeted feedback

Marketing & Acquisition:

  • Social media campaigns
  • Niche forum engagement
  • Video content marketing

Monetization & Product:

  • Pre-order pricing strategy
  • Iterative product development based on feedback

User Engagement:

  • Transparent communication about prototype status
  • Building trust through honest feedback loops